Giorgio Armani introduces ACQUA DI GIOIA Eau de ToiletteSaturday, March 08, 2014
Giorgio Armani introduces ACQUA DI GIOIA Eau de Toilette, a vibrant new fragrance inspired by the
From water, air and sun, a life source of eternal youth and happiness. A transformation of the perfect
harmony of the original fragrance through a sensory voyage into light.
ACQUA DI GIOIA Eau de Toilette is an infusion of energy, embodying a vital, sensual woman.
Empowered by nature, she is serene in her beauty yet alive with pleasure and possibility. The coming
of Spring is her rebirth, where her spirit is replenished. She is at peace, seduced by the freshness of
the air, the caress of the sun’s vibrant rays and the sweet euphoria of flowers in full bloom.
All is new.
Acqua di Gioia is the essence of joy. Celebrating woman and nature in a fascinating escape across
lands of green forest to an endless sea. A harmony of sensual emotions, awakened in the unexpected
facets of a signature water jasmine accord.
Greener, more delicate, ACQUA DI GIOIA Eau de Toilette evokes new beginnings. A sensation of
freshness made even more exalting with the addition of peony. The peony is the quintessential spring
flower. For just a few short weeks, voluptuous blooms, bursting with translucent petals, fill the air with
an unforgettable bouquet. Its beauty is fragile, yet intoxicating and intensely feminine.
Top notes sparkle with zesty Primofiore lemon and blackcurrant bud, the first of spring, fused with a
clean, crisp pear and violet leaf accord.
The heart is fresh, fluid and luminous, formed by a duo of delicate contrasts. The soft caress of peony
petals surrounds the purity of two jasmines – crystalline water jasmine and sensual Jasmine Sambac
Absolute – reveal a sublime, silky transparency.
Layer by layer, the fragrance unveils its secrets, melting into a lingering, earthy base of cedarwood
and enveloping cashmeran, lightly sweetened with just a hint of brown sugar for an addictive charm.
A NATURAL PURITY
The ACQUA DI GIOIA Eau de Toilette bottle evokes an ever-changing nature: the fusion of sand into
glass, stones polished by the sea to a soft translucency and discovered, by chance, on a sunbaked
shore. Refracting the sun’s rays, its organic, feminine curves and newly matte finish vibrate with an
inner radiance. A drop of water is just visible in its icy green depths; a green and delicate as the first
leaves of spring.
The new visual for ACQUA DI GIOIA Eau de Toilette portrays Emily DiDonato, as a woman, whose
youth and joy have been reawakened by nature. At one with her surroundings, she shines with
innocence, confidence and sensuality. Her spirit is replenished. She is in full bloom.
With the great success of the ACQUA franchise, the Giorgio Armani AQCUA di GIOIA EDT, in no doubt, will be a hit.
The official launch will kick off exclusively at KLCC concourse from 22 – 28 April 2014.
The fragrance will be available at all Giorgio Armani fragrance counters from 1 May 2014 retailing at RM210 and RM 280 for 50ml and 100ml respectively.
STAY YOUTH & JOY LIKE ACQUA DI GIOIA!