Launch of the Laneige Waterful Sharing Campaign 2015
This
year, Laneige is targeting to raise RM60,000 through the sale of its all-new
Water Sleeping Mask from 1st May to 31st July 2015. RM10
from every jar of Water Sleeping Mask sold will go to the fund which will be
used to facilitate the installation of rainwater harvesting system at the six
homes. Last year, Laneige raised RM35,000 which benefitted three children’s
homes namely Trinity Community Children Home Society, Shelter Home for Children
and Praise Emmanuel Children Home.
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The six
homes that will benefit from this year’s campaign are Rumah K.I.D.S, Rumah Amal
Cahaya Tengku Ampuan Rahimah (RACTAR), Rumah Bakti, Rumah Kebajikan Anbu Illam,
Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) and Rainbow Home.
The rainwater
harvesting system that will be installed at the homes aids in reducing the
usage of treated water while enabling the homes to enjoy continuous supply of
water. Using this system, rainwater will be collected and recycled for
non-drinking purposes such as toilet flushing, cleaning, washing and watering
plants. This simple yet innovative way to harvest rainwater will not only
reduce the water bill but it also functions as an alternative water source during
a water crisis.
“Last
year’s campaign was a success with the rainwater harvesting system installed in
three homes. This year, we are happy to be able to reach out to more homes.
Having MENGO as an NGO partner for this campaign is also ideal as they are both
environmentalists and water conservationists,” said Foong Winnie, Laneige
Malaysia’s Brand Manager.
Yasmin
Rasyid, Chairperson of MENGO is confident that the Waterful Sharing Campaign
will serve as a lifelong learning experience for the children from the homes.
“In Malaysia, unfortunately we take our water supply for granted. Most people
don’t realize the importance of water conservation until a water crisis
happens,” said Yasmin.
Yasmin
added that most people are still unaware of the many ways recycled water can be
used. Watering plants and cleaning the house compound for example are tasks
that do not require the use of treated water.
Through
this campaign, Laniege and MENGO hope to reach out to the homes to provide them
with a continuous water supply while educating them on the benefits of rainwater
harvesting.
The
Water Sleeping Mask will officially go on sale at all Laneige beauty counters
and boutiques starting 1st of May 2015 at a retail price of RM110.
Customers who purchase the Water Sleeping Mask during the campaign period will
also receive a Limited Edition Laneige Goodnight Teddy Bear.
Those
who can’t wait to try out the all-new Water Sleeping Mask can make their
purchase at the Laneige Water Sleeping Mask Pre-launch Roadshow located at Mid
Valley Megamall’s Lower Ground Centre Court on the 27th of April
2015.
（Yes, I am the One who been attracted with the bear & new packaging of Sleeping Mask, Shopping for my favourite products while doing charity for good cause）
（Yes, I am the One who been attracted with the bear & new packaging of Sleeping Mask, Shopping for my favourite products while doing charity for good cause）
To find
out more about Laneige Malaysia’s “Waterful Sharing Campaign”, please log on to
www.laneigewaterfulcampaign.com.my or connect via http://facebook.com/laneigemalaysia.
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