Starbucks® X Vera Wang designer merchandise

by - March 06, 2020

This spring, Starbucks is collaborating with renowned fashion designer Vera Wang to release a new limited-edition designer collaboration, available exclusively at Starbucks® stores in Asia. The Starbucks® x Vera Wang designer collaboration celebrates being true to oneself, with stylish patterns that reflect a day in the life of Vera Wang. In classic shades of grey, this assortment of drinkware and lifestyle accessories invite customers to go behind the scenes with the designer and find those rare pops of color that help them stay true to themselves.

“Starbucks is a proud champion of diversity, belonging and the courage to challenge the status quo, and we are delighted to partner with Vera Wang, a true icon of self-expression,” said Erin Silvoy, vice president, Category and Marketing, Starbucks Asia Pacific. “Vera’s career journey proves that creativity and individuality are most important when expressing your own style. The Starbucks® x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy. We’re incredibly excited to bring this collection to Starbucks® stores in Asia, and offer our customers a chance to connect with Vera Wang on a personal level as they stay true to their own unique style.” 

“The brilliance of Starbucks as a pioneer and global marketer in the food and beverage industry made this collaboration so exciting,” said Vera Wang, founder and CEO. “Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese. My journey has taken me from fashion editor to design director to founding my own company, and this collection represents a short autobiographical visual depiction of my life. The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!”

The Starbucks® X Vera Wang collection includes: -

16oz Stainless Steel Tumbler – A monochromatic stainless-steel tumbler with illustrations of white stars surrounding the iconic Starbucks Siren.

12oz Ceramic Mug – Sleek double-wall ceramic mug of black monochromic colors to illustrate the dark sky and bright white stars.

16oz Cold Cup Tumbler – Chic double-wall construction plastic cup that showcases Vera Wang’s journey as a designer to a celebrity.

Tote Bag – Elegant water-resistant tote Bag with an inspired-design of Vera Wang’s red-carpet walk in a monochromatic tone of black and white and a striking red layer.

Starbucks Card – Trendy Starbucks Card made from paper illustrating the perspective of Vera Wang in her rise to one of the most recognized designers in the world.

After soaring to fame in the U.S. for her celebrated bridal designs, Vera Wang was named Womenswear Designer of the Year by the Council of Fashion Designers of America in 2005 for her highly acclaimed ready-to-wear collections. The Vera Wang brand reflects her vision to create a lifestyle that goes beyond core bridal and ready-to-wear, and into publishing, fragrance, beauty, accessories and home goods.

This limited-time merchandise collaboration is available from March 8 onwards at select Starbucks® stores in Malaysia. The Starbucks x Vera Wang Merchandise collection is available from RM78, while the Starbucks x Vera Wang Starbucks card is available with a minimum activation of RM50 from March 3 onwards.

For more details, visit

You May Also Like