#MELROARS - AEON Ushers in Year of the Tiger with a Melinda Looi Collection
Time To Get Your Unique Chinese New Year Outfit!
Roaring towards the COVID-19 endemic, AEON CO. (M)
BHD (AEON) announces an exclusive with one of fashion’s most decorated Malaysian
designer, Melinda Looi. Lunar New Year celebration is set to be more cherished this year with
the #MelRoars collection, inviting customers to experience the best of heritage and fashion
while making memories together.
Can You Spotted The Tiger Prints In The Clothes?
It's Hidden and So Unique From this #MELROARS collection!
These Kimonos Style goes so well with skirt/pants/dress like Melinda Looi.
Especially great for hijabnista or any races!
Get It Now at Selected AEON outlets!
Especially great for hijabnista or any races!
Get It Now at Selected AEON outlets!
The #MelRoars collection is an accessible ready-to-wear assemblage that honours the Year
of the Tiger with three types of Panthera tigris-inspired pattern fused in rich Peranakan
influence: eccentric batik inspired stripes, vivid geometric Peranakan tiles, and delicate
ancient floral juxtaposition with a concealed tiger's expression.
"Realising that this will be a memorable Lunar New Year celebration in the COVID-19 era, we
have planned for #MelRoars to be matched with the best of AEON's seasonal celebration.
It
is not by chance that we partnered with the very talented Melinda Looi who is also helming
the Malaysian Official Designers Associations, MODA as its President. Well documented for
her avant-garde and retro-style designs, #MelRoars gives this festive season a distinct
heritage touch, suggesting that we embrace our Malaysian legacy," said Low Ngai Yuen, Chief
Merchandise and Marketing Officer of AEON.
#MelRoars trunk show is attended and graced by Sunny Setiawan; Chief Operating Officer of
AEON, alongside media partners and influencers, Sandy Tan, Chief Executive Officer of
2
Optimax Specialist Centre and Yan Lim, Chief Executive Officer of Ioli Communications Sdn
Bhd to name a few.
There are also additional on-site demonstrations of putting together the season’s ideas with
makeup partner, Shiseido.
The #MelRoars collection is available at eleven (11) AEON outlets throughout Malaysia
at Taman Maluri, Bandar Utama, Mid Valley, Bandar Puchong, Metro Prima, Seremban 2,
Tebrau City, Cheras Selatan, Queensbay, Bukit Tinggi, and Bandaraya Melaka, as well as
online at AEON Lifestyle.
AEON Lifestyle: https://lifestyle.myaeon.com.my/special-campaign/MelRoars-1
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