AEON's Crowdsourced #ClassicMalaysianMoments and Commemorates Definitive Malaysian Memories into NFTs

by - September 20, 2022

This Merdeka season, AEON Malaysia demonstrated its appreciation for public spirit and togetherness by hosting a crowdsourcing platform to welcome Malaysians’ submissions of what they deem would be their take of classic Malaysian moments that made Malaysians unique. These submissions are then voted on through social media to earn a chance to have them immortalised as digital assets, as non-fungible tokens (NFTs).

The ten (10) selected #ClassicMalaysianMoments out of 500+ submissions were announced 
today at AEON Taman Maluri, with the top (5) winners walking away with RM1,500 in AEON 
vouchers and five (5) consolation winners receiving RM500 in AEON vouchers. These winning designs will also be transformed into NFTs that AEON customers may redeem* as keepsakesin the digital world. 

AEON’s Chief Merchandise and Marketing Officer Low Ngai Yuen said, "We are thrilled to do 
this together with our customers as these NFTs are their priceless experiences on what makes 
Malaysians unique. We will cherish being able to continuously work alongside with our 
customers and have them share with us their views and thoughts – this is invaluable. In return, 

we hope to share these digital assets with many more as our way to thank everyone."
The public is welcomed to upload original visuals (photographs/digital art/traditional art) on 
Facebook, Twitter, and Instagram with the hashtags #AEONxMerdeka65
#ClassicMalaysianMoments as well as #IniKonfemMalaysia from August 15 to August 29. 

Each submission may also include any of their favourite Malaysian brands and how the brand 
has influenced how Malaysians have lived over the previous 65 years.

"The results were breathtaking! What a pleasure to participate in moments captured by 
Malaysians, highlighting Malaysians unmistakably in a like-minded way of life as part of their everyday routine." Low added. 
Alongside AEON, other brands that are often mentioned in most #ClassicMalaysianMoments 
include Milo, Hup Seng, 100 plus, Maggi, Nescafe, Gardenia, Kellogg’s, Munchy’s, F&N, 
Naturel and Cap Kipas Udang.

Winners of the Day!
> Ariel Lee - Good Game with 100 Plus
> Aida - MILO piring
> Rusydi - The MILO moment
> Afi Sulaiman - Classic Malaysian Breakfast with Kellogg’s, Gardenia, MILO and Naturel (wakil)
> Lim Goh Chit - Roti Gardenia for 75 years

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