Wendy Pua | Malaysia Chinese Lifestyle Blogger

This year, Laneige is targeting to raise RM60,000 through the sale of its all-new Water Sleeping Mask from 1^st May to 31^st July 2015. RM10 from every jar of Water Sleeping Mask sold will go to the fund which will be used to facilitate the installation of rainwater harvesting system at the six homes. Last year, Laneige raised RM35,000 which benefitted three children’s homes namely Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.

The six homes that will benefit from this year’s campaign are Rumah K.I.D.S, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Rumah Bakti, Rumah Kebajikan Anbu Illam, Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) and Rainbow Home.

The rainwater harvesting system that will be installed at the homes aids in reducing the usage of treated water while enabling the homes to enjoy continuous supply of water. Using this system, rainwater will be collected and recycled for non-drinking purposes such as toilet flushing, cleaning, washing and watering plants. This simple yet innovative way to harvest rainwater will not only reduce the water bill but it also functions as an alternative water source during a water crisis.

“Last year’s campaign was a success with the rainwater harvesting system installed in three homes. This year, we are happy to be able to reach out to more homes. Having MENGO as an NGO partner for this campaign is also ideal as they are both environmentalists and water conservationists,” said Foong Winnie, Laneige Malaysia’s Brand Manager.

Yasmin Rasyid, Chairperson of MENGO is confident that the Waterful Sharing Campaign will serve as a lifelong learning experience for the children from the homes. “In Malaysia, unfortunately we take our water supply for granted. Most people don’t realize the importance of water conservation until a water crisis happens,” said Yasmin.

Yasmin added that most people are still unaware of the many ways recycled water can be used. Watering plants and cleaning the house compound for example are tasks that do not require the use of treated water.

Through this campaign, Laniege and MENGO hope to reach out to the homes to provide them with a continuous water supply while educating them on the benefits of rainwater harvesting.

The Water Sleeping Mask will officially go on sale at all Laneige beauty counters and boutiques starting 1^st of May 2015 at a retail price of RM110. Customers who purchase the Water Sleeping Mask during the campaign period will also receive a Limited Edition Laneige Goodnight Teddy Bear.

Those who can’t wait to try out the all-new Water Sleeping Mask can make their purchase at the Laneige Water Sleeping Mask Pre-launch Roadshow located at Mid Valley Megamall’s Lower Ground Centre Court on the 27^th of April 2015.

（Yes, I am the One who been attracted with the bear & new packaging of Sleeping Mask, Shopping for my favourite products while doing charity for good cause）

To find out more about Laneige Malaysia’s “Waterful Sharing Campaign”, please log on to www.laneigewaterfulcampaign.com.my or connect via http://facebook.com/laneigemalaysia.

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Packet One Networks Sdn Bhd (P1) today announced its latest P1 ToGo promotion campaign, offering 1-month free subscription for those who purchase online. This is set to enable the 36% of data hungry youths aged from 20 -34, especially urbanites, to stay connected with ease and worry-free on limited data usage.

It is a growing trend that youths in urban areas have multiple devices connected to the Internet simultaneously. In addition, heavy consumption of high definition (HD) content and utilization of large screen devices are identified as the main reasons of data limit depletion before the end of a bill cycle. Recognizing these consumer habits, the P1 ToGo campaign is offering more value to users by giving unlimited data with speed up to 1Mbps at only RM115.53 per month.

“Digital activities among consumers of all ages, especially the millennial generation, are increasing over the years, and we are very excited to see this trend,” said Lai Shu Wei, Chief Marketing Officer of P1. “With high penetration of social networking and online engagement, the need to be online at all times, anywhere and everywhere on multiple devices is high. At P1, we are set to fulfill these needs of the data hungry users and enable them to utilize the Internet to its full potential. ”

“Youths are migrating to urbans areas for better career opportunities. Majority of them would own multiple devices and depend heavily on Internet to find job as well as stay connected with the family,” added Shu Wei.

“The MX 230 modem in the package would address their needs as the modem allows multiple devices to be connected and shared, indoor and outdoor, anytime. With this MiFi modem, users are able to connect their laptop, and mobile devices, such as smartphones, and tablets, while they are on the go. And the good news is, those who subscribe online during the campaign period will enjoy free subscription for the first month,” concluded Shu Wei.

The campaign is running from 6 April to 13 May 2015.

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