Wendy Pua | Malaysia Chinese Lifestyle Blogger

While coffee benefits have long been documented, one Malaysian based company revolutionised the coffee beverage industry in 1998 by developing groundbreaking new technology that accents the wellness aspects of gourmet coffee with that of Ganoderma Lucidum, or more commonly known as Lingzhi.

After a decade, that technology has been further refined and Gano Excel Industries has achieved yet another world first in the form of LUVOCO, a gourmet coffee brand which fuses the traditional benefits of this “king of herbs” with the modern manufacture of coffee, to please even the most discerning of coffee lovers. Packaged in the form of coffee capsules, LUVOCO is the first product of its kind to produce gourmet coffee with 100% water soluble Ganoderma extract.

In line with achieving Gano Excel’s objective in making coffee accessible to all, LUVOCO is made available in three different variants. Firstly, Classico - Rich & Deep is crafted for the serious coffee drinkers who like their coffee strong. Next is Raffinato - Refined & Distinct, crafted for those who fancy a medium strength to their coffee and comes in four different variants - Hazelnut, Chocolate, Cinnamon and Vanilla. Lastly, Amoroso - Smooth & Gentle is a mild roast blend for those who prefer it light. LUVOCO is currently available in Lavazza cup size compatible.

Gourmet coffee connoisseurs will appreciate the variety of blends available, all which do not contain the bitter aftertaste which Lingzhi is known to have. Moreover, the aroma of LUVOCO capsules lasts even up to a year and a half in storage, a stark difference from conventional coffee capsules which lose their freshness and body after a few months. This is thanks to innovative and patented sealing and capsule technology specially designed to preserve freshness much longer than typical coffee capsules.

LUVOCO is the brainchild of Gano Excel Industries, which also incidentally owns the world’s largest organic Ganoderma plantation, utilising advanced patented technology which goes into the cultivation and production of Ganoderma. The organization’s Chairman, Mr. Leow Soon Seng is a world pioneer in cultivating Ganoderma Lucidum.

Speaking at a launch event held at Bangsar South recently, Mr. Leow said, “In 1995, I initiated Gano Excel Industries to bring health and wealth to every family. With over twenty years’ worth of research and development, thousands of families have benefitted from our Ganoderma products - made from 100% organic culture methods without the use of any artificial chemicals.”

The benefits of Lingzhi or Ganoderma Lucidum have been widely revered for more than 2000 years. In East Asia, Lingzhi has been well known for its medicinal and health-and-wellbeing-enhancing properties for generations, making it one of the oldest herbs to have been used medicinally. Many diseases are caused by the imbalance of body functions due to the accumulation of toxins in the body. Ganoderma potentially helps the body to remove the built-up toxins and strengthen the body’s natural immune system.

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