Animated Character Upin & Ipin from Les ' Copaque Production was appointed as Ambassador for the event "Japan Halal Expo 2014", which was first held in Japan. Before that, Japan had never held any halal food event as the Halal market in Japan is still new. "Japan Halal Expo 2014" held at Makuhari Messe on 26 to 27 November 2014. As a result of the cooperation with the organizers Halal Media Japan and Makuhari Messe, finally this event is realised and pick Upin & Ipin as icons for halal food.
Upin & Ipin was chosen because the character animation is very synonymous to halal food and Islamic communities around the world. This selection also tempted from the cooperation with the Japanese company to Tsuburaya animation "Upin, Ipin and Ultraman Storm".
"To enter the Japanese market is not something easy. We should create new markets through halal food and restaurant Upin & Ipin in Japan. After the success of the special episode with Ultraman, we plan to conduct long-term cooperation with Tsuburaya. "commented Tuan Haji Burhanuddin, Managing Director of Les ' Copaque Production.
At this event, Les ' Copaque Production also opens promotional booth Upin & Ipin for restaurants recently opened in Ebisu, Tokyo. The restaurant is known as "Ippin Teppanyaki" which serves halal food Japan and Malaysia. In Japan, "Ipin" means something very nice. Hence the name "Ippin" used to customize with Japanese society.
After "Japan Halal Expo 2014", Les ' Copaque Production is poised to expand its business in Japan from various aspects.
