Freshkon Focus Group 2012

by - March 07, 2012

What's Focus Group?
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.

table setting for this freshkon focus group contact lens.

 Devil's Seat! with other contact lens wearer members!

 blink test for all the contact lens
A series - brown color
B series - black color

the test based on cosmetic effect on eyes, comfortable, purchase decide, comparison.

at the end of the focus group we are given a bag of goodies for changing so many contact lens in 2 hours time!

token of appreciation:
2 x freshkon alluring eye  contact lens
1 x clear i solutions

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