Freshkon Focus Group 2012
What's Focus Group?
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research in the USA, by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
table setting for this freshkon focus group contact lens.
Devil's Seat! with other contact lens wearer members!
A series - brown color
B series - black color
at the end of the focus group we are given a bag of goodies for changing so many contact lens in 2 hours time!
token of appreciation:
2 x freshkon alluring eye contact lens
1 x clear i solutions
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